(WBBM) – Starbucks is testing a new look in an effort to pull in more customers during the afternoon and evening.
LISTEN: Newsradio 780’s Bernie Tafoya Reports
A remodeled Starbucks is opening in Seattle and, not only does it not look like the Starbucks you may frequent, it’s going to serve regional beers and wines, and serve locally made cheeses on china.
If it works in Seattle, one can imagine the concept coming to other cities, possibly Chicago.
Believe it or not, Starbucks turns 40 next year. The company is trying to position itself for the future.
The new Starbucks in Seattle is designed to look as if it’s been in the neighborhood for years, with the barista bar rebuilt to seat customers up close to the coffee.
In Chicago, another coffee chain has expanded to “adult” beverages.
The Lavazza Espression Café on the 94th floor of the Hancock Center, 875 N. Michigan Ave., serves coffees, food, beer, wine and spirits.