Nike Helps Resurface Lakefront, Donates Mile Markers

CHICAGO (CBS) Sportswear giant Nike is making it easier for athletes to find their way along Chicago’s lakefront.

Nike has spent $100,000 to resurface the lakefront, and as a bonus, applied a portion of that donation to add visible mile markers that some believe were so desperately needed.

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A spokesperson with the Chicago Park District said the 36 new green and beige mile and half mile markers were installed with the help of the Active Transportation Alliance.

Some critics object to the corporate sponsorship of the path, but officials say the city didn’t have the money for the upgrade.

  • iphish

    What’s next?…..street signage with corporate sponsors? We’re selling off Chicago a piece at a time….How tragic that our Mayor has let this city fall apart!

  • RB

    Although I normally don’t support the Corporate world I don’t see much wrong with this. In a time when Money is tight what is the problem with letting them pay for something that could be considered frivolous in tough times. There are many more important things that the city needs to spend their money on. What is the difference between this and the city receiving funds from a private donor? At least they are public about the donation and not trying to hide it.

  • milton

    What is wrong with private companies doing this? Let’s scale back government, and let the private sector take over as much as possible. Or, are you concerned that your free health care for life and outrageous pension paid by the taxpayers may be threatened? Are you aware that the infrastructure of Chicago, all older cities, was built by the private sector?

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