CHICAGO (CBS) – The Cubs are asking fans for feedback on some possible changes that might be coming to the game day experience at Wrigley Field.
The survey was sent out recently to season-ticket holders at the ballpark, and is also available for fans to take on the Cubs Web site.
Among the questions that came up was whether fans would support a video replay board, provided that it does not obscure the antique scoreboard in center field.
The Cubs also asked about corporate sponsorship of parts of the ballpark, as is already done with the Bud Light Bleachers, but, as the Cubbie Doctor’s Examiner blog pointed out, there was no mention of selling naming rights to the entire ballpark. When real estate mogul Sam Zell took then-Cubs parent Tribune Co. private three years ago, he announced plans to sell the naming rights to Wrigley Field along with the team and the ballpark itself.
Questions also came up for some users about the long-rumored Triangle Building, which would face Clark Street alongside the ballpark, on a presently vacant site that was used for an ice rink last winter.
The facility, which was discussed back when the Tribune Company owned the team, would include a hospitality lounge connected to the ballpark by a foot bridge, and a high-end membership club, according to the blog.
The Cubs also tested the reception for how a mobile device application that would allow fans to view game replays and other content, as well as an app allowing fans to order and pay for concessions without getting up from their seats.
The Cubs also asked about a preloaded Cubs Card that would feature tap-and-pay technology for all transactions inside the stadium.
The team also asked about the quality of the signage, concessions and restrooms in the ballpark, and asked fans whether they would favor adding occasional night games on Fridays and Saturdays.
The Ricketts family finalized their purchase of the Cubs last year. They made several much-publicized upgrades to restrooms and concessions when the 2010 baseball season began.