CHICAGO (WBBM) — The American Red Cross is beginning a campaign to bring attention to the frequency of house fires in the United States, and to drive up donations during Red Cross Month.

As WBBM Newsradio 780’s Bernie Tafoya reports, the Red Cross is often associated with helping victims of major disasters such as tornadoes and hurricanes. But Greater Chicago Red Cross spokeswoman Martha Carlos said the agency helps out many more people a year by responding to house fires.

LISTEN: Newsradio 780’s Bernie Tafoya reports

There are a total of 70,000 house fires a year in the United States, and three to four a day in Chicago.

“People affected feel just as devastated as someone who lost their home in a hurricane or a tornado,” Carlos said.

The Red Cross has devised a Web site that provides an impression of what a house fire would mean to you, simulating burning several of your Facebook pictures.

Click here for the Web site.

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