The NHL’s popular “History Will Be Made” commercials will make a return to television during Sunday’s Blackhawks-Capitals game on NBC, the NHL announced on Monday.
“Last season, the ‘History Will Be Made’ campaign, which celebrated some of the iconic moments that make the Stanley Cup Playoffs so special, elicited an overwhelming emotional reaction from our fans,” Brian Jennings, NHL executive vice president of marketing, said in a statement. “Fans brought handmade ‘History Will Be Made’ signs to games and shared their own versions of the campaign on YouTube.”
It is because of that popularity that the NHL will continue that same campaign this year and will produce new commercials daily daily. The first batch released will feature the Blackhawks and Capitals.