McDonald’s To Hire 50,000, Fight ‘McJob’ Stereotype

OAK BROOK, Ill. (CBS/WBBM) — If you’re looking for a job, McDonalds is hanging out the “help wanted” sign.

As WBBM Newsradio 780’s Regine Schlesinger reports, the Oak Brook-based fast food giant will hold its first national hiring day, taking applications both online and in stores on April 19.

LISTEN: Newsradio 780’s Regine Schlesinger reports

The company plans to fill about 50,000 jobs, from crew members to managers and corporate employees.

The new opportunities come as business improves and more McDonald’s restaurants stay open 24 hours a day.

McDonald’s already boasts a workforce of 600,000.

When McDonald’s held a similar event in its western region last year, more than 60,000 applicants turned out for 13,000 jobs.

McDonald’s social media director Rick Wion tells Crain’s Chicago Business the company is trying to dispel the image and reputation of the “McJob” as a low-paying, dead-end position.

In 2003, McDonald’s complained when the word “McJob” appeared in Merriam-Webster’s Collegiate Dictionary, and called it “a slap in the face to the 12 million men and women” who worked in the restaurant industry. The company also warned that the word might constitute trademark infringement, since it resembles “McJOBS,” the McDonald’s training program for developmentally and physically disabled people.

McDonald’s also petitioned the Oxford English Dictionary to remove McJob in 1997, or have its definition changed. The OED defined McJob as “an unstimulating, low-paid job with few prospects.”

Now, to combat the “McJob” stereotype, a media campaign will feature videos of employees talking about why they love their jobs at McDonald’s.

(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS Radio and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed. The Associated Press contributed to this report.)

  • Dirt

    Unless they are paying $15.00 and hour with insurance it is still a McJob.

    • Dirt

      Oh yeah , and their fries suck.

      • Jackie

        Yes their fries do suck!

  • Super Size Me

    Can someone please answer me just what part of the chicken is the “nugget”?

    • Dirt

      I thnk the nuggets come from roosters.

      • Bill Schenold

        Yes. They are called the McShats

  • Mr Man

    I wouldn’t want to work for a place that sells a burger for a dollar, and then makes me feel like death.

  • down the drain

    Are these going to be the usual, low-paying, part-time jobs that nobody can support a family on?

    I’m tired of corporations such as Lowe’s, Home Depot, McDonald’s, etc. who have these widely publicized hirings but it turns out they are part-time/weekend, low paying jobs.

    Artificially inflating the U.S. job numbers with low-paying, part-time/no benefits jobs.

  • Get a job

    Ghetto folks, quit demanding hand outs and go get one of these jobs!

    • Mr Man

      I got one. They just gave me a 22 cent raise after working 2 years. Once you got these jobs, you want to quit and get a better one.

      • Reply to Mr. Man

        You must not have been a very good worker if you only got 22 cents over 2 years. Try getting to work on time and not stealing from your employer.

    • Kevin D.

      White trash, and you know it.

  • rich

    First of all I dont work at mcdonalds nor do I know anyone that does.
    I am shocked by the responses people are putting on this board

    It comes as no surprise if this is the igorace that makes up Illinois then no wonder companies wish to leave and we are looked down upon by our neighbors in wisconsin and illinois.

    all your comments are so rude
    at least mcds is trying to better the situation our country is in this could mean someone keeping or losing their home it could also mean a part time job for a kid in shcool to save for college or a part time job for a dad trying to make ends meet in the world

    i wish for once everyone would be kinder in this world
    you get some good news and then you trash a company for trying to do a little good

    sure is a lot better than a pinkslip , look in the mirror your may be surprised how ugly you are in the world

    • Jen Zak

      I don’t know where you are going from but a majority of these 50k jobs are going to be part-time 3rd shift (if you bothered to read the article).
      The comments are made by people who feel that they deserve a living wage. Mm wage in this country leaves you below the poverty line. Yes there is a small percentage of the market that these jobs would work for but not the majority.
      McDonalds is doing this for marketing purposes only (free at that). It keeps their name in the media, they know this will bring them more business then a superbowl ad.

      • rich

        Let me guess your probably the same people that want to drive the unions in the ground (right)

        On the same side your slamming mcds for getting just what you all have asked for.

        Where are you going with your message besides an obvious point of advertising

  • franklin808

    McDonalds needs to hire new workers. When I pull into the drive thru, I want faster service. Half the people working there are incompetent. It doesn’t do any good to yell at them, they just stare blankly.

  • Chivi

    Sad. In other countries, people will go to extremes to work. When I was young, I took whatever job was available. If I had to do it at this age, I would take the job if that was the only thing out there. One of these days, it’s going to happen.

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    I left a major international food service company. My beginning wages were low, but I had benefits.
    I didn’t understand that you needed to move around the company (or country) to get promoted.
    You could start at the drive up, and work your way up.

  • Bill S.

    The give me the McShats

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