Bernstein: Where Are The Cub Fans?

By Dan Bernstein–

CHICAGO (WSCR) If we were really paying attention, we would have seen this coming.

The first clue came in January, when the Cubs unveiled their “Pick 13” Plan (northside-speak for “Ozzie Plan”), after seeing that a season of sellouts was unassured. This was announced a day before the Cubs Convention opened, which itself saw plenty of passes and discounted hotel packages available.

Up went the subsequent billboards that promoted the cheaper tickets with images of Derek Jeter and Albert Pujols, since the packages allowed for tickets to games against the Yankees and Cardinals. The last time we saw a Chicago team selling opposing stars so brazenly, we were in the dark age of the Tim-Floyd-era Bulls, who tried to lure us with the chance to see a young Kobe Bryant and a prime Allen Iverson.

2010 attendance was down 100,000 from the previous year, and the new owners saw the empty seats that meant tickets sold but unused, deflating the important revenues from concessions and souvenirs. The real numbers were more daunting.

Seagulls don’t buy beer.

Tom Ricketts and new marketing chief Wally Hayward were worried that the Cubs’ buzz was on the wane, and tried to get out ahead of things. We heard sales mumbo-jumbo like “dynamic ticketing,” “variable-based strategy,” and “marketplace philosophy,” all of which we should have translated as “Uh-oh, we may have a problem here.”

And they were right. Perhaps more so than they even knew.

I never thought I would see so soon what I saw Sunday, on a 63-degree afternoon under cloudless skies when the first pitch was thrown for a Mothers’ Day meeting with the division-favorite Reds: swaths of green where people were supposed to be. This was not a drizzly, April weeknight or a blustery, out-of-the-race afternoon in late September – it was, by all descriptions at gametime, a beautiful day for baseball in Chicago.

31,931 tickets were sold for the game, with the actual crowd estimated at around 25,000. It was the fourth-lowest turnout of the year. Attendance is down ten percent this season, and that’s not the butts-in-seats number – that’s including the sold tickets wasting away in desk drawers, file cabinets and the storefronts of weeping, bewildered scalpers.

Only a handful of games so far have surpassed last year’s smallest crowd by the same date, and the marketers are at it again, trying to get fans to actually want to use their tickets. Certain weekday games now feature cheap beer and dollar-dogs, and a bleacher ticket on a Monday has now also earned you the sad, ironic symbol of a Ron Santo t-shirt that reads “PASS10N.”

What’s more troubling is that this is occurring as the Cubs are competitive and interesting in a division seemingly there for the taking. They made a big preseason trade for a front-line starting pitcher in Matt Garza, retained an upbeat manager who compiled a winning record, boast one of baseball’s most exciting, talented young players in Starlin Castro, and are getting a resurgent start from Alfonso Soriano.

Attendance is down elsewhere too, it should be noted, with a historically-dreary April weighing on the numbers. The bottom has fallen out for the Dodgers and Mets, and even the first-place Yankees are off pace.

More of us have giant, wall-mounted HDTVS through which to consume baseball at a much lower cost, and many have discretionary income still recovering from a once-in-a-generation recession. MLB knows this, and is making money by selling us games on various platforms through their Baseball Advanced Media unit. We can buy baseball without going to the park.

But unlike the Yankees, the Cubs do not have their own TV network to offset losses elsewhere. They lack the advertising inventory of a modern ballpark, and are far more reliant than other teams on gameday revenue. The hit they take is palpable, and has a real impact on their business.

The plans for massive, expensive Wrigley renovations, especially since taxpayer help has been laughed off the table, now may exist on shifting ground as the Cubs bring projected income into focus. How many people can be counted on to swarm the proposed shops, bars and restaurants? How good will the team have to be to bring the sizzle back, and how much will that cost?

The payroll this year is $125 million, ranking sixth in MLB. Fans look at contracts coming off the books and salivate over Pujols or Prince Fielder taking over at first base next year. If things don’t improve sharply, either could be a pipe dream.

Attendance will improve, I have no doubt. The Cardinals are in town tonight (bringing with them plenty of fans to snap up unwanted tickets), and it’s 80 summery degrees outside.

Meanwhile, Derrick Rose and the Bulls play the Atlanta Hawks in game five of a hard-fought NBA playoff series at 7:00. I know what I’ll be watching.

bernstein 90x130 Bernstein: Where Are The Cub Fans?

Dan Bernstein

Dan Bernstein has been the co-host of “Boers and Bernstein” since 1999. He joined the station as a reporter/anchor in 1995. The Boers and Bernstein Show airs every weekday from 1PM to 6PM on The Score, 670AM. Read more of Bernstein’s blogs here. Follow him on Twitter @dan_bernstein.
Listen to The Boers and Bernstein Show podcasts >>

More from Dan Bernstein
  • Larry Horse's Arse

    As a Sox fan, I was unaware that Seagulls don’t buy beer on the North Side.
    See, you learn something every day.

    If a Seagull flies over the sea, what flies over the bay???

    • Chet Coppock

      Sometimes you try too hard Larry. You try just too hard.

    • Meatless Meatball


    • M. Night Shamalamadingdong

      Bagles. DUH.

  • AT3374

    So seagulls don’t buy beer ……..what’s next Dan , you gonna write that a woodchuck CAN”T chuck wood ?

    Ditka…sausages …Ditka

    • Mark, Sterling

      Something tells me that you wouldn’t like Dan’s column no matter WHAT he writes…

      • AT3374

        Actually I did , I was just joking ;)

  • Glockster

    All of the Cubs fans are at Browns Chicken apparently. Maybe the mustachioed cheerleader will start giving gift certificates to the seagulls too.

    Anyway, the best solution is to lay Wrigley to rest as the Cubs’ venue and find a nice large tract of land in the suburbs. There, the Cubs need to build an all new stadium with all the modern bells and whistles. Beyond that, the Cubs need to develop the surrounding area since, as of now, the money going for restaurants, bars, and parking is not flowing to the team. Operating such establishments directly or leasing out the property would put more money in the team’s balance sheet. Furthermore, there would be no more neighborhood people jerking them around telling them when they can and can’t do business.

    Then get out of Comcast and get their own network and the Cubs might finally fight at the weight their market and fanbase gives them.

    Of course I’m not holding my breath for any of this. I think it will be more of the same: preserving the Wrigley legacy (a century of bad baseball), half measures liike replacing toilets, and talking on and on about their Triangle Building.

    • Not Family Friendly

      Moving the Cubs to the suburbs is not the answer. Who’s going to drive out to a ballpark in a remote suburb – with apparently no bars near it – to watch bad baseball? What many people – including the current Cubs owner – forget is that Cubs fans index much higher against the 20-something, over-imbibing crowd than most baseball teams. All the focus this year on “family friendly” gimics is alienating that 20-something fan-base more than it’s bringing new families to games. Granted, if ownership spent as much time fixing the baseball team as they have the bathrooms, they could target whatever fanbase they want…

  • crash corrigan

    Cubs need to leave their cycle of bad and avoid re-stocking their roster with worn-out veterans at high prices. Their CF s/b minor league sensation Brett Jackson, at least by mid-year, which means dumping either/both Byrd and Fukudome. But if the division appears winnable, they will probably stick with the vets instead.

  • An

    Great read, the higher ticket prices on the backs of the fans have really created a backlash. Enthusiasm for the team has waned – I have been offered more free tickets in the past two seasons than I can ever remember and I went to twenty games just a few seasons ago. The Ricketts are a public relations disaster.

    • Cameltoe Rancher


  • Leebo18

    Who is watching baseball? Im saying with blackhawks and bulls playoff runs the at the start of baseball season and both ball clubs playing horrible. Why would anyone pay attention to baseball.

  • Travis

    First, ticket prices are WAAAAYYY to high, and they are driving the season ticket holders out. they decided that a 1 game a year person who spends 100 a ticket s more valuable than a person who spends 40 a ticket for 81 games.
    next, concession prices are way out of control 7.50 a beer? taking your famiily to a Cubs game is now averaging close to $400. Not a lot of people have that disposable income.
    Finally, they have a subpar team.

  • Joey Maplewood

    Who’s gonna pay $75 to sit in the Bleachers to watch overpaid baseball players? The Cricketts are really bad owners. Get a real marketing campaign and lower the prices and maybe some of those seats will fill.

    • Spoon

      You can buy a ticket for like $12… I know that’s gotta be hard to swing…

  • bronzo

    As a Sox fan I find this all very amusing. While I know the Cubs will out draw the Sox by a wide margin this used to be the conversation for years on the south Side of town. I remember one George Offman whose voice makes my skin crawl used to beat this story ( from the Sox perspective) into the ground.

    The Ricketts bought the Highs…now they have to find a way to fill their revenue stream they thought they had. Good Luck. with that

    • Larry Horse's Arse

      I totally agree with you bronzo…..they paid top-dollar and assumed they would come up with McDonoughish revenue streams.

      Last week, Chris in Scottsdale posted an eloquent posting on just this topic. He recounted that he failed to go to any Cubs Spring games for the first time in umpteen years, failed to go see the Cubbies play the D-bags etc. etc. etc.
      Chris might as well be a one-man focus group, he is THE demographic target. If the Ricketts can’t get Chris to open his bill-fold, then they’d better have a darn good cash reserve to ride out the bad times.

      • Spoon

        That misses the point entirely…

      • Spoon

        “Chris might as well be a one-man focus group, he is THE demographic target.”

        Is he really? I’ve been told a million times the only target demo is drunk idiots that dont pay attention to the game and dont know anything about baseball, yet flock to the park like lemmings. Apparently people have to manufacture a new off target stereotype…

      • Chris in Scottsdale


        I’ll admit that I was the exception to the rule this year. I have tons of friends out here from the midwest (9 out of my Rockford Jefferson senior class of 260 live in the PHX metro area!) that went to games. However, I’m probably an omen of things to come.

        I do know that for the first time the Cubs were not the alpha dog in the Cactus League this year, and that’s a first. They were probably third as far as marquee value behind the Giants and Diamondbacks. Granted, the D-Backs just opened a new facility in Scottsdale after previously being two hours away in Tucson, and the Giants’ stadium was draped in championship banners, but still…

        For years the Cubs were the main attraction in AZ, with the Giants being in second, then the White Sox or the Dodgers probably being third (after they came to town). Everyone else was kind of in a pile. Now that the DBacks have moved up here, there’s a three-team logjam at the top, and for the first time, the Cubs aren’t the clear top draw.

        It’s one thing to go to a Cub game out of tradition, but since I’ve been out here (’05), there has been an additional reason or another, be it winning/the prospect of winning, or the fact that a few years ago March was the only time you could catch Wood or Prior healthy… but now? Other than brand and tradition loyalty, there’s not much. I think that more people will get into “show me” mode as time goes on if they don’t improve.

      • Chris in Scottsdale


        I have my moments ;)

        …but yeah, I don’t drink at spring training games. Daydrinking in AZ is such a dicey proposition- that sun comes down hard, and it’s gonna mess you up.

        I’m more likely to get sloshed while watching at the bar at night.

      • Spoon

        Day drinking at anything makes me sick by 4pm.

      • bronzo

        Spoon, I have an idea for a one man focus group…go out to the bleachers Friday afternoon (weather looks to be good) for the Giants game and tell me how many drunken idiots there are that aren’paying attention to the game. Then tell me how many pretty girls there are out there who don’t know what inning it is ( which isn’t a bad thing ). I am willing to bet that makes up about 65-70 %.

    • Spoon

      Are people outside of the south side having this conversation now? I’ve yet to hear any of my Cub fan friends bring this up. I primarily hear it on the Score, and from a Sox fan.

      • bronzo

        I wouldn’t be talking about it if they didn’t bring it up here. I have had exactly zero conversations about this with friends..

      • Murphs Upper-Lip

        For the most part, I agree with you Spoon. But, if this keeps up, it will change the dynamic of the Cubs in the future. They simply will not be able to stay as one of the top spenders on annual salary in MLB. As Cville Mike mentioned below, this is truly a perfect storm; economy, the changing of viewership for sporting events (at home is such a more viable option for many, even taking money out of the equation), and fans not appearing to be so willing to just “show up.” The Cubs and Wrigley Field were practically printing money for well over a decade, and I don’t know if that will ever happen again to that magnitude.

  • marsh

    Bernstine, the numbers guy, forgot to say that even the Yankees are down 6% this year. People are backing away from the $400/day in the stands, about time.

    • Spoon

      “Attendance is down elsewhere too, it should be noted, with a historically-dreary April weighing on the numbers. The bottom has fallen out for the Dodgers and Mets, and even the first-place Yankees are off pace.”

      Did he now?

  • mike in davenport

    I think they’re going through the pangs that the Ricketts knew they would have. Anyone with any business sense at all understands that the Trib inflated the value of the team to sell it off.

    The Ricketts (and the other offerors) knew this, and didn’t care because owning a baseball team isn’t JUST a business acquisition. Also, over time, they know it will financially pan out. Investments take years to benefit the investor. Of course, every Chicken Little with airtime to fill will be analyzing this to death on a day to day basis (seriously, they haven’t been the owners for two years yet!).

    In a couple of years they will have Ramirez and Soriano off the books, as well as some other high priced veterans. The Cubs are looking to be in a much better position to fill those gaps with homegrown talent than they ever have been in the free agency era.

    So while attendance may fluctuate over a few years, the Ricketts understand that buying the Cubs was a long-term deal; it’s painful now, but will bear fruit if they stay the course.

    What I find interesting is that while this story has popped up a few times on the Score’s website, both in blogs like Dan’s and in straight news stories, it only mentions the Cubs. I know it’s obvious to point out, but it is hypocritical for the station with the business relationship with the White Sox to ignore their drop in attendance while reporting the Cubs drop in attendance several times.

    • Beverly Brewmaster

      For what it’s worth, this year’s Baseball Prospectus agrees that the Cubs could have a very short turnaround to being competitive again once these terrible contracts are off the books.

    • Unfrozen Caveman Lawyer

      Gotta agree at least from a journalistic position…Dan needed to include one sentence about the White Sox’s drop in attendance and their affiliation with the Score…assuming Dan wants to be taken seriously as a writer in this spot.

      • Unfrozen Caveman Lawyer

        Jason…Dan needed to include a sentence on the smiliar troubles at US Cellular because The Score is affiliated with them. Otherwise, it gives the appearance of bias. It’s why you’ll occassionally see in Tribune articles about the Cubs that the Trib Co. owns part of them so as not to give the appearance of bias. Clearly Dan had room in the column to include other teams’ problems.

      • Larry Horse's Arse

        I think that when the President spoke of “carnival barkers” he could have been describing Dan-o and his blog. Bernsie is an entertainer and not a journalist, though he will seek to be taken seriously while pontificating at the top of his lungs.

      • Larry Horse's Arse

        Oh yeah, that’s a great handle you selected.

      • Jason Maslanka

        What does the White Sox attendance have to do with the Cubs? That doesn’t make any sense.

      • Spoon

        It’s standard Sox/Cubs discussion. A stated fan of one team, cannot be critical of the other team, without people forcing bias and connection, and Bernsie and Cubs fans have a long history together.

    • bronzo

      Exactly what course would that be Mike? They traded 2 of their top prospects for Garza…They paid $950 million for the team and a very old and crumbling stadium. Good investment? Jury is still out, but I don’t think they could sell the team again for more money unless they win the world series or show a pattern of winning…Which doesn’t seem likely.

      Anybody with any business sense would know that… Wouldn’t they?

      • Murphs Upper-Lip

        Speaking of horses…

      • Spoon

        I dont think it’s hypocritical at all. Reporting on Sox attendance being down would border on beating a dead horse at this point. They’ve hammered on that for years now, so it’s not like they hide the fact or something.

      • Murphs Upper-Lip

        That “beef” comment was inadvertent. (Say it like you mean it.)

      • Murphs Upper-Lip

        Actually, ESPN 1000 broke that story about the Tiny one, so I really don’t see your beef with 670 discussing it… As for this discussion about the Cubs attendance being down, it’s a bigger story than the Sox attendance (or whichever MLB team you wish to compare) because, by the numbers (percent down from last year, the last couple of years, the last decade, etc.) the Cubs are way down. When you go from selling out virtually every game for a LONG time, to drawing 25,000 on Mother’s day Sunday, with nice weather, that’s something. I’m shocked that was their draw last Sunday.

      • mike in davenport

        They are looking to be the owners of the team for decades; it will be passed down through the family after you and I are dead. Now what about Garza and two prospects?

        To the other people that responded above: I understand that Cubs fans not coming to games is a story. However, I’m saying it is hypocritical of the Score to report that Cubs attendance is down numerous times on this site, and not run any stories on how Sox attendance is down, especially given that the Score has a business relationship with the team.

        It’s like the day the Score ran that story about the radio guy from the other station that was pulled over for DUI. You think the Score would do that if one of their own were in the same situation?

  • Cville Mike

    While it is bothersome that the Cubs attendance is most definetly waining as a result of a perfect storm of sorts (economy, ridiculus prices, different options to watch the games) the Cubs still average 13,000 more fans per game than the White Sox in a smaller venue. The biggest issue has to be this team that has not been competitve since 2003 (competetive being a real chance to win the Series) and fans see a team that is average at best.

  • Larry Horse's Arse

    Cubs fans can’t even come out to boo and heckle Tony LaRussa this series, he will miss the series due to pink-eye.
    That means more beer for the seagulls though!

  • Fitness Friend

    It is long overdue to knock down Wrigley Field. Build a new ballpark in the suburbs with sweet amenities and the fans will come back. :OP

  • meesohawnee

    Meanwhile, Derrick Rose and the Bulls play the Atlanta Hawks in game five of a hard-fought NBA playoff series at 7:00. I know what I’ll be watching.

    lets make it more obvious dan you pump pump the NBA for personal professional gain. .. duhh

    no .. . i think people are just growing tired of the fact as i have said here many times. Baseball is a microcosm of what America has become. Now with the Daaagers fiasco now its “I cant pay my bills cause im an idiot to”..(Jay Cutler let me introduce you to Frank McCourt) .Corruption,over indulgence,greed,cheating. Need another? People are just growing tired of all this. They have had enough. Sports are meant to be an escape which they no longer are.

  • The Truth

    1) This is a historic opportunity for the Cubs to remake the team. Dump the old, high-cost players and go all young and inexpensive. Use the savings to lower ticket and concession prices. They’ll be about the same-off financially for the rebuilding years, while setting up for a nice, extended run.

    2) Who cares about the Sox? No one. At least no one with a job. They should move to a much better area, like Detroit. The Bears, Bulls, Cubs and Hawks is all we need.

    • The Educated Fan

      Yeah, the Cubs are about down to that baseline number of fans that don’t really care how they do, anyway, so might as well rebuild the team.

      lol about the White Sucks. They should try to get unstuck from the hell hole area they’re in now.

    • The Answer

      3) Obiviously you care! or maybe you’re just super jealous! I can at least say that my family, friends, and I attended multiple winning Chicago world championship parades in the past 25 years! Why don’t you move to Detroit! They can probably use a new national league team with a bunch of whiney cheering idiots, like yourself!!

      • The Truth

        No self-respecting, successful Chicagoan lives on the southside. Simply a fact. Put in an application, and we might even let you live here. lol

      • Spoon

        “! I can at least say that my family, friends, and I attended multiple winning Chicago world championship parades in the past 25 years!”

        Of which all but one had nothing to do with baseball, meaning you’ve attended a whopping ONE more than a Cub fan did… Wow… You sure showed them…

  • sheee baby

    um, duhhhh, kno what i meen? sheet baby, what up? word to da peeps. i be likin duh sox. i meen lyk rap on bro keepn it reel homie t clownie. shee fuc# sheeet baby

    • dolla fittee

      i gots me a job workn da cell for a dolla fittee. im lovin it jack

      • dan's hockey gay

        Winner Winner — SHEEE DINNER!

    • What the?

      Wow! Sounds like the Seagulls ate away some of your brains!

      • sheee baby

        let’m eet sheeet and die fly’n

  • TBru

    I was at the game on Sunday $9.25 for a pretzel and a beer? Baseball, and all sports for that matter have completely priced themselves out of the entertainment market , during hard times and wonder what people don’t go. How about all the concession money they made on the rain out game against Colorado and will get again when the game is actually played in June.

    • Murphs Upper-Lip

      What’s a pretzel and a pop cost at a movie theatre? Bout the same as at a ballgame.

      • RealRick

        Your chances of being entertained at a movie theater are far greater than at Wrigley Field.

        And, no, theater concessions, while being no bargain, are still cheaper than that.

    • Spoon

      It’s $9.50 for a funnel cake at Six Flags too, dont buy one if it costs too much?

  • Chris in Scottsdale

    Ooh ooh ooh! Waitaminute… Isn’t Bernsie always saying something to the effect of “If the tickets are too expensive, don’t buy them- they don’t care because someone else will”?

    Apparently they’re not, especially if the team is awful.

    Surprised the haters didn’t pick up on that one.


    No Pujhols? No Problem! I have no interest in getting the most expensive first base man ever.
    If anyone has a job, their boss is not letting them take time off.
    Now, why did people buy those tickets if they had no intention of using them or selling them? Maybe it’s so bad that there isn’t even the “hey two for one” market.

    We still don’t know why the Ricketts bought the team.
    And, the last two seasons were just. so. bad. It looks, slightly, better, but the Pirates and the Reds still took home series.
    Parking, as always, is a tragedy.


    I heard something last night on Laurence Holmes’ nighttime bridge builder to White Sox/Angels that despite all the empty seats this year at Wrigley Field, the Cubs might still draw 3 million in attendance. How that adds up, I’m not sure. I wonder if there’s already fan apathy on the North Side after only 1 year of Ricketts family ownership and that Cub fans don’t like the direction of the ballclub under their management. I’m not sure why fans aren’t showing up at a place considered by many to be more than just the home of the Cubs, but also a tourist attraction for many out-of-towners in Wrigley.

    As for tonight’s Game 5, I’m cautiously optimistic that the Bulls will get their acts together and put the Hawks in their place in the East Semis, and an NBA Playoff game that 83% of the time determines the winner of the series. I’m hoping for more balanced scoring and help besides Derrick Rose, much better defense, plenty of rebounding and a quick start by the guys in white, red & black and never looking back. This is one of those games that also makes you wonder if claiming home court advantage throughout the NBA Playoffs really means anything.

    • AT3374

      Nothing to worry about with the Bulls , they will win and close out in ATL . Against Heat/Celts anything can happen in that one

    • Spoon

      “I heard something last night on Laurence Holmes’ nighttime bridge builder to White Sox/Angels that despite all the empty seats this year at Wrigley Field, the Cubs might still draw 3 million in attendance. How that adds up, I’m not sure.”

      It’s because they’re still selling ~35k tickets, but 30% of those people arent showing up to the game.

      • Murphs Upper-Lip

        Exactly, Spoon. I wonder if it’s public knowledge how many season tickets are sold per game… I assume that constitutes the vast majority of the no-shows.

  • Cubbies lovehater

    The bad attendance is probably a result ofa mediocre team. I wonder what would happen if the Cubs did their version of ALL IN. But instead of investing in high priced mature players, I would take a chance on All youth. The older players are either 1 dimensional or just plain OLD. if every fielder was a young, there would certainly be some rough times, but at least you would give them the exposure that they need.
    Pitching? Might be hard to completely replace the pitching staff, but whenever possible, it would be the way to go. At least the Cubbies would get the pain over all at once.

  • South Side=Somalia

    Someone wrote that the Sox are moving to Detroit? About time, I say, although no one would really notice. Cue the crickets and tumbleweeds…

    • Capt'n Jack Doggie

      aaarrrrrrrr–gimme ur car, jack

  • Jeff

    After 8 long years, this was finally the year. After 8 long years of checking my place in line every January, finally I received the call. It was truly a happy day, I called my parents, told buddies at work and even called my wife, although she didn’t share in my jubilation and just rolled her eyes. Yes this was the year I finally became a Chicago Cubs season ticket holder. When I received the call from the Cubs ticket office, I was offered season tickets in the famous Bleachers of Wrigley Field. My thoughts quickly turned to sunny, summer days sitting out in the bleachers with my dad and my daughters, but then reality hit. The extremely helpful representative from the Cubs season ticket office informed me my four tickets for the bleachers would cost $15,966.72. My first thought was WOW, I could by a car for that price. So I called my parents and my sister and was able to convince them to split the cost with me. With their agreement, I called back the Cubs and was now a season ticket holder! We all sat down one day in March and picked the games that we would each like to attend with the intention of selling tickets for the games we were unable to go to. We actually did pretty well selling tickets for face value to friends and family, however, for those games we were unable to sell we turned to MLB approved Stubhub to sell the rest. We never had the intention to sell tickets for a premium but just to recoup some of the cost as who can really go to all 81 baseball games especially with a 4 and 1 year old at home. This is where the problem started. We quickly realized how the priced for bleacher tickets had zero demand for the first two months of the season. I know, I know, who wants to go to Wrigley in April and May when the weather is miserable, I get it. However, as I looked to my unsold tickets for this upcoming series with the Cardinals I thought we should have no problem selling these tickets for face value, but I was wrong. For Wednesday night’s game against the Cardinals, which I am unable to attend as it is my daughter’s 2nd birthday, my tickets in the bleachers are trading for $25.00 on Stubhub. I thought $25.00 really, it’s going to be 80 degrees on Wednesday, plus its $1 hot dog night in the bleachers, a new Cubs promotion in the bleachers for which I found out via e-mail as a Cubs bleacher season ticket holder. What is the problem? Well after some research online, I realized the problem. The Cubs are selling tickets for 50% off in the months of April and May in the bleachers. Funny I didn’t receive that e-mail from the Cubs with their new promotion. My thoughts were how could the Cubs do this, how could they backdoor their loyal season ticket holders by selling games at half off. I have never seen them do this before. I found online a blog which had the coupon code “College” which if entered on the purchase single game tickets page on pulled up bleacher seats at half price. The Cubs are advertising this as a College Student Discount to all the area college kids, however, the Cubs ask for no proof that the purchaser is infact a college student, therefore, making this a blanket discount on all bleacher seats at Wrigley I was furious and then I realized what day this coupon code was posted on the blog, it was dated March 29, 2011. Yes that’s right, the Cubs started this promotion before the season even started. I though how could the Cubs make season tickets holders pay full price for the season in February and then a month later offer the first two months of the season at half off. The ticket cost for my 4 seats in the bleachers for April and May is $5,671.68 which is $2,835.84 more than they are charging people who just by single game tickets. I called my season ticket holder representative who confirmed the new Cubs promotion but would not comment any further. My problem is how can the Cubs expect for their fans to be loyal to them when they can’t even be loyal to their most loyal of fans.

    • AT3374

      That still sucks though …..

    • Spoon

      Holy paragraphs batman!!

    • Beverly Brewmaster

      The answer is simple, Jeff: if you leave, somebody else will be there ready to take your place.

      • bronzo

        Amen to that Bev…

  • sheee baby

    jeff, i’ll buy’m all for a dolla. meet me at 63rd and cottage grove around midnight sat. i’ll b da only one not passed out

    • Crazy Jesse

      Can you elaborate on the 63rd & Cottage Grove reference? I’ve heard that used in an Urge Overkill song. What happens there?

      • sheee baby

        you’ll be a dead man

        dat’s wat hap, bro


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