Digital Billboards Headed To Tollway Oases?
CHICAGO (CBS) -- The Illinois Toll Highway Authority is considering a proposal by CBS Outdoor to put digital billboards on the tollway oasis buildings.
The signs would be big--40 feet by 12 feet--and would be installed on either side of the buildings. They would be clearly visible to approaching drivers and would change about every ten seconds.
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The toll authority, according to the Daily Herald, is concerned they might distract drivers. If the billboards go up, the agency will monitor whether they cause accidents.
CBS Outdoor, a subsidiary of the company that owns Newsradio 780 and CBS 2 (WBBM-TV), says it operates digital billboards in San Francisco and New York and there is no evidence they've caused any crashes.
