CHICAGO (CBS) — Need a cab? Send a tweet.
As WBBM Newsradio’s Lisa Fielding reports, one Chicago taxi driver is using social media to reach out and give his business a better rap.
LISTEN: WBBM Newsradio’s Lisa Fielding reports
Rashid Temuri calls himself a technology geek, so it was only natural he turn to technology to boost his business.
“I signed up for Twitter in January of last year,” Temuri said. “I love it. Those services are wonderful.”
Temuri, who moved to the United States from Pakistan 20 years ago, says the Twitter revolutions during the Arab Spring in the Middle East inspired him to reach out in the same way.
“If Twitter can do this – such a big thing – bring a revolution to a country, why can’t I use the same technology for some kind of revolution in my business?” said Temuri.
In one year’s time, he says his business has increased nearly 30 percent and his @chicagocabbie account has nearly 2,500 followers and counting. He says tweet him and he’ll pick you up.
Temuri says the cab industry gets a bad rap most times. He says his message is simple.
“People just want a nice cab driver, good service, convenience, the ability to use credit cards,” he said. “We need to recognize the good drivers in this industry.”
Temuri also has his own Facebook page and Web site. He says he’s always encouraging his fellow drivers to do the same.