CHICAGO (CBS) — For decades, the Cubs and WGN-TV have been nearly synonymous but that could be changing.
Since 1948, Cubs games have been broadcast on Channel 9.
Its super-station status helped create Cubs fans across the nation. For years, both were owned by the Tribune Co.
Now Cubs chairman Tom Ricketts, whose family bought the team in 2009, confirms he’s shopping around for a better deal.
“Obviously local media rights have been increasing in value,” Ricketts said. “Hopefully at some point we will get more value for our media rights.”
Ricketts says it’s premature to say the Cubs are going elsewhere.
Talks are in the very early stages.
The team’s contract with WGN-TV expires after next year.