CHICAGO (CBS) — Metra staff are getting unexpected pushback from some of the commuter rail agency’s board members over proposals to sell the naming rights to its stations and trains.
On one side are directors who are eager to see additional revenue from retailers, other businesses and area attractions. On the other side are directors who say Metra would undercut suburban ordinances limiting ad signage and, in some cases, good taste.
“What about (naming a station for) Victoria’s Secret? How’s that going to play in Barrington?” asked McHenry County board member Jack Schaffer. “I don’t know.”