CHICAGO (CBS) — Who would want a pair of 13-foot long, glowing neon red lips? For a Chicago entrepreneur, the famous Magikist sign is more than a piece of the city’s history, it’s an incubator for small business.
WBBM Newsradio’s John Cody reports Mike Perrone snagged the Magikist lips sign from a Santa Monica gallery for nearly $3,000, and spent another $1,000 hauling them to a buddy’s warehouse on the West Side.
He said the glowing red lips represented Chicago’s vitality and excitement when he drove into the city with his parents for the holidays. The signs were perched along the Kennedy, Edens, Eisenhower and Dan Ryan Expressways from the 1960s through 2004, when the last sign on the Kennedy was torn down.