(CBS) Congrats to Benny the Bull.
The famed mascot for the Chicago Bulls topped the 2013 list of “America’s Most Popular Sports Mascots” according to the annual survey of fans conducted by The Marketing Arm’s Davie Brown Index.
“Benny the Bull has been an important member of the Chicago Bulls family for decades,” Chicago Bulls President and COO, Michael Reinsdorf said in a statement. “Benny is a constant source of entertainment and excitement at games, and we all are amazed at his athleticism, creativity, and energy. Benny brings a special joy to fans of every age, and we are so proud of him for being recognized as the number one mascot in the sports industry.”