CHICAGO (CBS) — It started with five Chicago friends four years ago.
“We really wanted to start a company that had a giving back component to it. We felt strongly about equal rights so we decided we wanted to do something that would help the gay community,” said Jennifer Schulze, co-owner, Halsted Vodka.
“We were inspired by Halsted Street Chicago. Halsted Street is known around the world as a place that has supported equal rights through the years so it just made sense to everyone involved.”
Schulze says for three years, they ran research groups, focus groups and tastes tests with people who frequented Halsted street…
“The idea of the product, the name and the give back is all inspired by Chicago and the recipe was inspired by the people on Halsted Street.”