CHICAGO (CBS) — Kia is jumping into the electric vehicle market with a car it is debuting at the Chicago Auto Show as fun, and eco-conscious.
Because Chevy, Nissan and Fiat already market electrics, WBBM asked Kia Executive Vice President Michael Sprague where it will find its market niche. Sprague said the Soul EV is built to be more fun than its competitors:
“We continue to see more and more consumers looking for an eco-friendly vehicle,” he said. “The Soul has been a huge success already. It was great from a packaging standpoint, so now it gives consumers design and functionality in an EV, and that’s the thing we think has been missing from that space.”