(CBS) About a year ago, Pepsi ran an ad that featured NASCAR driver Jeff Gordon apparently scaring the daylights out of a car salesman by unexpectedly driving like a maniac. In the ad, the salesman thought it was a simple test drive before a man who looked like Gordon went tearing around in a wild ride.
Thing was, the whole commercial was a fake, and it took about a day before the website Jalopnik, a Gawker Media property that covers the auto industry, reported the truth. It was actually a stunt man, not Gordon, who drove the car, and every person in the video was an actor.
Well, Jeff Gordon wasn’t about to be one-upped. So he worked back channels and recently pulled a prank on the Jalopnik writer who reported the story, Travis Okulski.