Maryland Will Unveil ‘Big Ten-Themed’ Ice Cream Flavor To Celebrate Move To New Conference
(CBS) As Rutgers continues to face PR turmoil in its lead-up to joining the Big Ten for next school year, Maryland is preparing to hold a celebration to commemorate its shift to a new conference.
And that party will include the unveiling of “a Big Ten-themed ice cream flavor,” the Baltimore Sun reported.
What might it be? No one is for certain yet. But it will unveiled by the school’s dining services to celebrate the move, the Sun reported.
The celebration will be held on June 30 and July 1. More from the Sun:
The school’s plans include “a comprehensive two-month THINK B1G marketing campaign” that will include “outdoor billboards, campus signage, social media marketing, contests and giveaways,” according to a release the school has prepared.
Although June-July is a quiet period on campus, the school wanted to mark the transition. According to the release, the plans include a “two-day celebration marking the official joining of the Big Ten Conference, June 30-July 1. Includes a special event in Baltimore and a Big Ten Night at Nationals Park on June 30, and a campus celebration” on July 1.