(CBS) — The Regional Transportation Authority may not even be around in a few months, yet it has just signed a 38-month, $5 million advertising contract targeting markets that have eluded the area’s transit agencies.
CTA, Metra and Pace have a lot of empty seats off-hours and on weekends — and even aboard reverse-commute trains and buses during rush hours. And reverse commuters, retirees, tourists and other occasional riders are the targets of this heavily-localized campaign.
“We’re not targeting the traditional commuter,” said RTA Chairman John Gates. “If anything, we’re targeted everything but the traditional commuter.”