Classic Oreo Cookie Morphs Into A Churro
By John Dodge
CHICAGO (CBS) -- The classic Oreo continues to evolve from its humble beginnings as a simple cream-filled sandwich cookie treat.
The latest iteration: The cookie is morphing into a "churro"--the doughy treat that looks like a deep-fried piece of steel cable.
The Oreo in recent years has been offered in an increasing number of flavors.
Now, it doesn't even look like a cookie.
J & J Snack Foods, one of the leading makers of churros, has reached an agreement with the Deerfield-based owner of Oreos, Mondelez International, to make the new treat.
With a crispy exterior, warm soft interior and real Oreo cookie pieces in every bite, new Oreo churros have a "just-baked" Oreo cookie taste, the companies said.
According to Mondelez, Oreo has more than $2 billion in global annual net revenues.