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Suburban Car Dealer Offering Free Cars To Black Friday Buyers If It Snows On Christmas

(CBS) -- Black Friday usually means lots of deals on toys, clothes and electronics, but one suburban car dealer is enticing shoppers with the potential to get a free car.

Bill Kay Buick GMC in Downers Grove is offering to reimburse car buyers on Black Friday and the following Saturday the full purchase price of their car if it snows six inches or more at O'Hare Airport on Christmas Day, calling it a "White Friday" sale.

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General manager Karl Regalado says car dealerships usually get a bad rap, so this is a way to turn around the perception.

"We are looking at the positive and if it snows and figure we sold 30 cars on those two days, we enlightened 30 peoples' lives and families' lives it is definitely a way for us to be a little bit different and give back," he said.

Regalado says the sale is a gamble, but given Chicago weather, they are prepared to pay up and have an insurance policy underwriting it.

Meteorologists says the Chicago area only has a 40 to 50 percent chance of any snow on Christmas Day this year, but Regalado says those odds are certainly much better than your chances of winning the lottery.

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