Company Tone: Getting Your Ghostwriter To Speak In Your VoiceWhen hiring a ghostwriter to create brand appealing content for your business, seek out someone with the same intended voice.
6 Tips To Make Your Business Stand Out In A Competitive MarketPARTNER CONTENT - Gone are the days in which a catchy slogan and high dollar ad campaign could drive people to a business.
How To Tell A Story Through Your Company’s BrandingPARTNER CONTENT - Tell your company's story in a compelling way to make people care about your brand.
Be Yourself: How Personal Branding Can Help Your BusinessAs you draw up your business plan, give some attention to your personal brand.
Building A Reputation: Small Business Creates Excellent Brand RecognitionSojourn Salon & Spa Co-owner Michael P. Lusk created a brand by focusing on social media and giving back to the community.
Millennials: Rock The Boat For RetailersSpringbot Co-Founder and CEO Brooks Robinson explains how to appeal to the diverse generation of consumers born between 1981 and 1997.
Power Company To Sell Fighting Illini ElectricityThe University of Illinois is adding a quarter of a million dollars to its budget, thanks to a savvy business deal.
Charges Strengthened Against Alleged Sex TraffickerAlex A. Campbell is accused of forcing women to work at his massage parlor, keeping their earnings through extortion and forcing them to be "branded" with tattoos.