CBS 2 Chicago wbbm7801059 670 The Score

Dr. Ramani Durvasula

Sale signs like this are a common sight for shoppers, but they don't always save you money, if you end up buying a lot of things you don't need. (Credit: CBS)

False Frugality: When Buying Stuff On Sale Doesn’t Save You Money

Since the start of the recession, many of us have become avid sale shoppers and coupon clippers, but is all this bargain hunting really saving us money? Or is it just giving us a false sense of frugality?

CBS 2–03/26/2012