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Dutch Auction

Tim Hardaway Jr. #10 of the Michigan Wolverines drives between Jared Swopshire #12 and Dave Sobolewski #3 of the Northwestern Wildcats at Welsh-Ryan Arena on January 3, 2013 in Evanston, Illinois. (Photo by Jonathan Daniel/Getty Images)

Northwestern To Experiment With New Ticket Pricing For Basketball

Northwestern University basketball will try out “Purple Pricing,” designed by economics professor Jeffrey Ely to increase revenue and fairness, and also decrease the number of empty seats at low-interest games.

02/13/2013