Magikist Sign

This Magikist sign, a smaller version of the huge red neon signs that sat along Chicago expressways from the 1960s to 2004, once hung at the Magikist store on Cicero Avenue. Entrepreneur Mike Perrone bought it, and hopes to put it back up in Chicago. (Credit:

Local Entrepreneur Buys Iconic Magikist Sign, Wants It Back Up In Chicago

Why would anyone want a pair of 13-foot long, glowing neon red lips? For a Chicago entrepreneur, the famous Magikist sign is more than a piece of the city’s history, it’s an incubator for small business.

WBBM Newsradio–03/27/2013