The conference announced the decision Wednesday after university presidents approved the new moniker earlier in the day.
The Big East on Tuesday hired CBS executive vice president Mike Aresco to be commissioner of a conference now in rebuilding mode.
CBS Sports and the Big Ten conference have agreed to a multi-year contract extension for the broadcast rights to the conference’s basketball games through the 2016-17 season, the two sides announced on Thursday.
For the first time in the history of the NCAA Tournament, every game will be nationally televised. But there’s another addition to this year’s tournament coverage that has fans excited, Charles Barkley.