Shepkowski: Persa Push Already Paying OffWhat is a small private school with very little football tradition like Northwestern doing spending money on billboards across the country to promote Dan Persa's Heisman Trophy campaign?
Northwestern Launches 'PersaStrong' Heisman CampaignNorthwestern launched a Heisman Trophy campaign for Dan Persa Monday in an effort to get its senior quarterback more attention nationally.

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