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PersaStrong

Dan Persa

Shepkowski: Persa Push Already Paying Off

What is a small private school with very little football tradition like Northwestern doing spending money on billboards across the country to promote Dan Persa’s Heisman Trophy campaign?

CBS Chicago–08/04/2011

Billboards with this design have been placed around the Chicagoland Area. (Courtesy Northwestern Athletic Communications)

Northwestern Launches ‘PersaStrong’ Heisman Campaign

Northwestern launched a Heisman Trophy campaign for Dan Persa Monday in an effort to get its senior quarterback more attention nationally.

CBS Chicago–08/01/2011