Organizers credit the extra excitement to a challenge by Chicago Mayor Rahm Emanuel to “The Tonight Show” host Jimmy Fallon. Both Fallon and Emanuel made the plunge, attracting attention to the event.
A record number of people – including a few celebrities – turned out at North Avenue Beach for the Polar Plunge to benefit Special Olympics.
Mayor Rahm Emanuel said Friday he’ll know better than to bet against Chicago’s kids, after he ended up having to eat his words when he challenged them to read 2 million books last summer.
Organizers of the Chicago Special Olympics say they are absolutely thrilled that Tonight Show host Jimmy Fallon has accepted Mayor Emanuel’s dare to take the Polar Plunge to benefit the big athletic program.
Some said they do it for personal reasons. For others, a dip in icy waters of Lake Michigan is an excruciating New Years Day tradition to raise money.
Thousands of Chicago students essentially told Mayor Rahm Emanuel to go jump in a lake — a very cold lake, to boot — when they hit the books this summer.
Mayor Rahm Emanuel and former Bears lineman Israel Idonije have told children participating in the city’s summer reading program that they’ll jump into Lake Michigan for next winter’s Polar Plunge if the kids can read 2 million books this summer
About 50 hearty souls started the first day of the New Year with a plunge into the frigid water of Lake Michigan.
More than 1,800 people plunged into the lake – at least part-way – at North Avenue Beach on Sunday to benefit Special Olympics.
The 12th annual Polar Plunge will take place at North Ave. Beach on Sunday, March 4 at 10 am.
Several dozen people celebrated New Year’s Day on Sunday by taking a dip in Lake Michigan to help raise money for charity.