Northwestern University’s Athletic Department came up with a new marketing slogan this year. They declared Northwestern as “Chicago’s Big Ten Team.” Now they’ve planted a flag a little farther South.

Two billboards were purchased in Dallas, the location of the Wildcats’ Bowl Game against Texas Tech.

he first billboard reads: “Northwestern: Dallas’ Big Ten Team.” It’s a similar style to those seen around Chicago, but has “Chicago” crossed off and “Dallas” written over it. The second billboard is a simple, “Go NU!”

Northwestern marketing chief Mike Polisky told Teddy Greenstein, of the Chicago Tribune, “We want to make sure the players see [the billboards] and know we’re supporting them.”

The first billboard was placed along the way from the airport to downtown Dallas, and the second in located close to the Cotton Bowl.

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