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Bulls-Heat Series Received Big Ratings

NEW YORK (AP) -- The Miami Heat won the series and plenty of TV viewers in the Eastern Conference finals.

The five-game series between the Heat and Chicago Bulls averaged 10.4 million viewers on TNT. That's up 46 percent from last year's Celtics-Magic matchup in the East, and up 33 percent from Lakers-Suns on TNT in 2010.

The Western Conference finals, with Dallas beating Oklahoma City, weren't the same draw. The five games on ESPN averaged 6.9 million viewers.

Copyright 2011 by STATS LLC and The Associated Press. Any commercial use or distribution without the express written consent of STATS LLC and The Associated Press is strictly prohibited.

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