CHICAGO (WBBM) – One year after promising to bring a youth football league to Chicago, rapper Snoop Dog has followed through on that promise, and the inaugural season kicked off Saturday.

Hundreds of kids jammed the Chicago Indoor Sports facility on the city’s south side to participate in the Snoop Youth Football League. Kevin McBride, director of the Bridgeport Hurricanes, said the addition of the rapper’s name lures the kids.

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It serves boys aged seven to thirteen. Lanre Sanya, who heads the Chicago Chargers likes that it keeps kids off the streets and teaches them the value of teamwork.

The League now has 12 chapters, but began in LA in 2004. The rapper said he chose Chicago to help reduce youth violence.