By Dorothy Tucker

CHICAGO (CBS) –– As we all try to survive this economy, one thing is non-negotiable: looking good. But you can still save money on beauty products.

CBS 2’s Dorothy Tucker has been following a suburban family, the Wrights, and helping them cut costs. This week, Tucker took Mrs. Wright shopping for makeup.

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Like many women, Sinora Wright likes her make-up, and she has easily spent more than $100 over the past few months to get the perfect look.

“It makes me feel pretty,” she says, laughing. “I’m getting a little older so it covers my flaws.”

But with the family on a financial diet, Sinora wants the same look for less.

Corrin Corbett is the beauty editor for Essence Magazine. She says drug store products rival name brands today.

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“Cosmetic products are based on the same ingredients,” Corbett says.

For example, Sinora’s Mac Foundation ($26.50), Concealer ($17), Urban Decay Eye Primer ($30) add up to $73.50. Comparable drug store brands include L’Oreal Perfect Base Foundation ($14), Black Opal Concealer ($4.75) and Revlon Eye Primer ($10.49) for just $29.24.

Make-up artist Paula Heckenast suggests Sinora look at Maybelline and Rimmel to save 30 to 40 percent on mascara, eyeliner and lipstick. Instead of paying $15 for Mac Eye shadow, Heckenast suggests $5 for L’Oreal.

“I would even go as far to say it’s better,” she says. “It’s very pigmented, and it lasts all day.”

Sinora is sold.

“The same look for less money — who wouldn’t want that?” she says.

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If Sinora makes all the substitutions instead of spending $88.50 for the perfect look, she’ll spend $39.24 and save $49.26.

Dorothy Tucker