(WSCR) If you’re tired of hearing ESPN talk about Tim Tebow – there’s a reason.

Former ESPN analyst Doug Gottleib joined The Dan Patrick Show today to discuss his time with the network. During the interview, Gottlieb, now a part of CBS Sports, said network executives told him exactly how to handle Tebow coverage.

“I was told specifically, ‘You can’t talk enough Tebow.’ I would jokingly throw it into a segment. ‘I gotta find 15 seconds here to talk about Tebow, all right let’s move on and talk about Major League Baseball.’

“Is it ridiculous how much you have to talk about Tebow? Yeah. But for whatever reason people can’t get enough of that story, and they kind of stoke the fire—that’s kind of what ESPN does.”

When asked if ESPN creates news or reports it, Gottleib said “both.”

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