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Photo: White Sox Embrace Hawk's 'TWTW'

(CBS) At least the White Sox are embracing this.

Thursday afternoon, White Sox broadcaster Ken "The Hawk" Harrelson joined MLB Now's Brian Kenny to debate the role sabermetrics should play in baseball today.

Hawk was adamant that involving too many numbers in baseball, "a kid's game," would over-complicate things.

"The more numbers you have the more information you put in the game, the more instincts you take out of the game," Hawk said.

The veteran broadcaster may have even created a new slogan for the White Sox. TWTW, or The Will To Win, is as important as any number, Hawk argued. The phrase TWTW quickly took social media by storm and went viral.

At last night's White Sox game, the team even displayed TWTW on the jumbotron.

Check out the photo below.

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TWTW (Credit: 670 The Score)

You can also purchase your own #TWTW shirt at Chicago Sports Depot.

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