(CBS) As we learned last week, every second counts when it comes to overtime hockey.

Somebody should have taught that lesson to NBC affialiate KXAN in Austin, Texas.

With 10:12 remaining in overtime of Game 4 of the Stanley Cup Final, KXAN ran an ill-placed promo for their morning news program, followed by a KIA commercial.

Little did they know the Blackhawks would score three seconds after the promo began, causing all of the die-hard hockey fans in Austin to miss Brent Seabrook’s game-winning goal.

What a shame.