(CBS) Blackhawks and Bulls fans looking for the “Madhouse On Madison” sign inside the United Center seating bowl won’t find the iconic image anymore.
According to Bulls vice president of branding and communications Susan Goodenow, the sign was taken down after the Bulls and Blackhawks seasons ended.
The move was made as part of a larger initiative to improve fan experience at the United Center, the Tribune reports. The signage, however, was kept in tact so it can be used for future projects.
Replacing the Madhouse sign will be a new LED signage system aimed to enhance the in-arena entertainment and messaging, which both teams will use during games.