CHICAGO (CBS) — State tow trucks that patrol the Illinois Tollway system will be sporting ads for State Farm, after the insurance company spent $1.8 million to sponsor the state’s road assistance program.
WBBM Newsradio’s Mike Krauser reports the Bloomington-based insurance company’s red logo has been painted on the Highway Emergency Lane Patrol (HELP) vehicles used to offer assistance to stranded motorists along the state’s 286-mile toll road system.
The three-year deal includes placing the State Farm logo on the HELP trucks, driver uniforms, and roadside assistance signs.
Last year, HELP trucks provided assistance to 32,000 stranded drivers in Illinois.
Two years ago, State Farm reached a similar deal with the state of Indiana, for its Hoosier Helpers program to help stranded motorists.
State officials said the sponsorship program will free up cash for other needed programs at the tollway.