CHICAGO (CBS) — State tow trucks that patrol the Illinois Tollway system will be sporting ads for State Farm, after the insurance company spent $1.8 million to sponsor the state’s road assistance program.
WBBM Newsradio’s Mike Krauser reports the Bloomington-based insurance company’s red logo has been painted on the Highway Emergency Lane Patrol (HELP) vehicles used to offer assistance to stranded motorists along the state’s 286-mile toll road system.READ MORE: Dixmoor Boil Order Remains In Effect As Crews Continue Work To Identify Source Of Weeklong Water Woes
The three-year deal includes placing the State Farm logo on the HELP trucks, driver uniforms, and roadside assistance signs.READ MORE: CPD's 'Carve With A Cop' Brings Children, Officers Together
Last year, HELP trucks provided assistance to 32,000 stranded drivers in Illinois.
Two years ago, State Farm reached a similar deal with the state of Indiana, for its Hoosier Helpers program to help stranded motorists.MORE NEWS: Belmont Cragin Carjacking Leads To Fiery Crash, Multiple Other Parked Cars Struck
State officials said the sponsorship program will free up cash for other needed programs at the tollway.