CHICAGO (CBS) — Two men on a campaign against bullying set out from Millennium Park this morning on a long walk across the country.

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They’re planning to walk 921 miles, from Chicago to New York over 37 days.

Elliot London and Ronnie Kroell, are the founders of an anti-bullying initiative they call Friend Movement.

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Kroell Grew up in Chicago. London in Rockford. Both now live in Los Angeles.

Kroell says, “friend movement is really trying to make a shift in the dialogue from one of anti-bullying to pro-friendship and its really about empowering people to become comfortable in their own skin.”
“When they look in the mirror,” he goes on to say, “they can say ‘I love you,’ and when you can do that you walk through the world with an air of confidence and you become less likely to become a target and you’re less likely to bully someone else because you feel good about yourself.”

After each mile they’ll place a purple ribbon as a memorial to victims of bullying who have committed suicide.

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They have a film crew along for the walk and they’re hoping that people along the way will share their stories.