(CBS) — A billboard ad for a gun parts maker is taking a lot of heat tonight in Chicago.
CBS 2’s Pamela Jones reports some call it offensive, others call it freedom of speech.READ MORE: Investigators Raid Three Locations Of Parlor Pizza Restaurant
The sign sits off busy Interstate 55, west of Harlem Avenue. It pairs a rifle with what some say are “pure American” symbols like baseball and Apple pie.
The message is drawing fire from community activists like Father Michael Pfleger.
It’s part of a campaign launched in January by firearm parts manufacturer Slide Fire.
Its “pure American” company slogan can be seen by drivers headed into Chicago. Pfleger says it’s inappropriate.READ MORE: Aldermen Opposed To City Worker Vaccine Mandate Seek Special City Council Meeting To Repeal It
“Is this really how our country wants to be seen as our way of life?” he says.
But Andre Queen of Fidelity Investigative Training Academy has a different opinion.
“I like the sign. When I saw it, it gave me kind of a rush of American pride,” he says.
Queen trains security officers, police and handgun owners.MORE NEWS: Police Officer's Ex-Girlfriend Gets 10 Years For Plot To Kidnap Woman She Blamed For Breakup
Lamar Advertising and Slide Fire could not be reached for comment.