PALATINE, Ill. (CBS) — A suburban fire department has found an innovative way to raise some much-needed revenue.

WBBM Newsradio’s Regine Schlesinger reports the Palatine Rural FireProtection District has decided to sell ads on its trucks and ambulances.

READ MORE: Chicago Weather: Record Warmth Possible Next 2 Days

“They’ll be tasteful,” said Chief Hank Clemmensen.

The PRFPD lost $300,00 in revenue last year, and then last week, voters rejected a referendum that would have created new revenue for the district through a special tax increase.

READ MORE: Illinois Department Of Employment Security Admits To Monthlong Callback Wait Times; State Rep. Says Methods Must Change

So Clemmensen has had to look for creative ways to cut costs and raise revenue. He said the ads won’t be for anything inappropriate.

“It would be like, maybe for a smoke detector, or for a medical center, or something that’s related to fire/EMS services possibly,” he said.

MORE NEWS: The United Center COVID-19 Mass Vaccination Site: An Inside Look

The PRFPD is believed to be the first fire department in the state to sell ad space on its fleet.