(CBS) — The Regional Transportation Authority may not even be around in a few months, yet it has just signed a 38-month, $5 million advertising contract targeting markets that have eluded the area’s transit agencies.
CTA, Metra and Pace have a lot of empty seats off-hours and on weekends — and even aboard reverse-commute trains and buses during rush hours. And reverse commuters, retirees, tourists and other occasional riders are the targets of this heavily-localized campaign.READ MORE: Arab Americans in Illinois Will Finally Be Counted When They Get Their Vaccine
“We’re not targeting the traditional commuter,” said RTA Chairman John Gates. “If anything, we’re targeted everything but the traditional commuter.”