(CBS) Following wins against the 49ers and Jets on the road over their last two games, the Bears host the Packers in a much anticipated NFC North matchup this Sunday. While Green Bay has struggled in starting 1-2 and suffering losses to Seattle and Detroit, the excitement for the showdown is palpable, as prices for Bears-Packers tickets on the secondary market continue to soar. Sunday’s game will not only be the most expensive home game on the Bears schedule, but it’s also the most expensive game in the NFL this season.

Bears-Packers tickets have an average current price of $655.19 on the secondary market, according to TiqIQ, a 71.3 percent increase over the season average of $382.48 for Bears tickets at Soldier Field in 2014. Such a high secondary price exceeds the NFL’s next top-priced game by more than $100, which will be played between the Broncos and Patriots at Gillette Stadium in Week 9. That game currently has a secondary market average of $557.23, nearly 15 percent lower than the Bears-Packers average.

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Sunday marks the 189th matchup between the two rivals, and it’s the most expensive regular-season game between Chicago and Green bay since TiqIQ began tracking data. The previous top-priced regular-season game came in 2012, when tickets averaged $464.76, nearly 30 percent lower than this weekend’s game. The highest-priced game played at Lambeau Field in Green Bay also came during Week 2 of the same year, as secondary market ticket prices averaged $320.12.

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The Bears will also visit Lambeau Field later Nov. 9 in a game that currently has an average price of $356.16, which is 62.2 percent above Green Bay’s season average at home.

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The most expensive contest of the rivalry was the 2010 NFC Championship game in Chicago, which had an average price of $1,157.23. The Packers won that game en route to a Super Bowl title.