By Ed Curran

(CBS) — Black Friday is one of the biggest days of the year for retailers. A survey by Deloitte finds the average person will spend $369 this weekend alone.

CBS 2’s Ed Curran takes a look at how stores are preparing for the mad dash for deals.

You’ll find some Black Friday merchandise on shelves at stores today, but you won’t find the prices. At the Ford City J.C. Penney, $100 jackets on sale today for $40 will fall to $20. General manager Glen Mason says J.C. Penney is making Black Friday more than just low prices.

“As a company we’re giving away $10,000 cash to ten customers on Black Friday,” Mason said.

$90 fashion boots, $40 today will fall to $20 starting at 3 p.m. tomorrow.

At Target, clothing gets a serious markdown

“For the first time ever we’re offering 40 percent on all apparel across the board,” said Target spokeswoman Molly Snyder.

A Samsung 4k Smart TV under $800. An HD camera drone drops $100 from its already enticing $500 price tag.

Exclusive Black Friday merchandise gets put out overnight tonight for a 3 p.m. launch tomorrow at Penneys and a 6 p.m. door-busting debut at Target.