CHICAGO (CBS) — Public health officials in Chicago have teamed up with high school and college students to launch an ad campaign to encourage people to practice safe sex; and, to that end, they passed out free condoms on Tuesday.
As part of World AIDS Day on Tuesday, the Chicago Department of Public Health, a group of students, and a non-profit ad agency kicked off a new public education campaign called “Chicago Wears Condoms.”
The campaign includes billboards and bus ads featuring the Chicago skyline draped on condoms in the colors of the Chicago flag.
CTA passengers did double takes at the Roosevelt station in the South Loop as one student from the Illinois Institute of Art wore a flapper-style dress made of condoms as she helped hand out free condoms Tuesday morning.
“Everybody wants to stop and say, ‘Oh my gosh, are those condoms?’ because, in fact, they are condoms,” said Mallory Pfeiffer.