(CBS) — Backlash on backlash. A popular clothing company is apologizing to its pro-life customers for featuring a pro-choice feminist.
Now, both sides are unhappy. CBS 2’s Audrina Bigos reports on how Land’s End backtracked and caused a stir.READ MORE: Vaccinations To Resume At Loretto Hospital, Under Chicago Department Of Health Control
A three-page spread titled “The woman who paved the way,” featured Gloria Steinem.
The printed catalog in which it appeared can’t be retracted, but all traces of Steinem the retailer’s website are gone. Pro-life customers promising to boycott the business are flooding the Land’s End Facebook page. That response prompted the company to apologize.READ MORE: FBI Interviewed Indianapolis FedEx Shooting Suspect Brandon Scott Hole Last Year
“I think the apology goes a real long way,” says Ann Scheidler, vice president of Pro-Life Action League.
The apology is backfiring, too. Some pro-choice customers say they will boycott.MORE NEWS: Brandon Scott Hole Identified As Gunman Who Shot And Killed 8 People, Wounded 5 Others In Shooting At FedEx Facility In Indianapolis
“Land’s End needs to clear about what they want their brand to represent,” says Dorri McWhorter, executive director of the YWCA of Metropolitan Chicago.