With A Name Like Master Bait, Owner Hopes To Lure Customers

CHICAGO (CBS) -- Master Bait and Tackle.

As the name of a fishing business, it's not exactly original--just Google it.

However, the new shop is reportedly causing a stir in Chesterfield, Ind., northwest of Indianapolis.

Jeff Parrish is the shop's owner. He is just looking to make a living and wanted to erect an eye-catching sign to promote his business.

He also sells t-shirts that say "I'm always looking for a hookup."

After assessing the legalities, Madison County's Planning Commission approved the request for a large, lighted sign right on a state highway, according to CBS 4 in Indianapolis.

"It's just a catchy phrase," Parrish told the station.

Most people on the shop's Facebook page approve of the double meaning.

Neighbors like Chuck Fair remain skeptical about the humor and the method.

"I don't like the message that's there," he told CBS 4. "For somebody to put out a sign with that name on it, the connotation is there that (doesn't) belong here.