CHICAGO (CBS) — This isn’t just any Tuesday. It’s Giving Tuesday, a day that follows Black Friday and Cyber Monday, but focuses on giving to organizations that help those in need.

WBBM’s Bernie Tafoya reports from the CBS Chicago Cares Day of Giving telethon for the American Red Cross.

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When overnight fires force people from their homes in the Chicago area, American Red Cross volunteers answer the call. They go to the scene; and find food, shelter, and a new start for those people. The same is true when hurricanes, tornadoes, and other natural disasters hit.

“I’ve been to many national disasters myself, and when I go, every time I think ‘What if the Red Cross wasn’t here? Who would be doing this?'” said Red Cross spokeswoman Joy Squier.

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She said the organization also handles 40 percent of the nation’s blood supply, and is always in need of blood donations of all types.

“It’s an easy process, and really you can save up to three lives with every pint of blood. So it’s an important thing,” she said.

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If you’d like to donate money to the American Red Cross on this CBS Chicago Cares Day of Giving, call 855-350-2900, text REDCROSS To 90999 To Give $10, or donate online by clicking here.