(CBS) The Bulls are worth $2.5 billion, Forbes estimated in its newest release of NBA franchise valuations that came out Wednesday.
That $2.5 billion figure makes the Bulls the league’s fourth-most valuable franchise, trailing the Knicks ($3.3 billion), Lakers ($3 billion) and Warriors ($2.6 billion). It’s also an uptick in the Bulls’ worth over a year ago, when Forbes valued the franchise at $2.3 billion, which was the third-highest in the NBA. With the help of a 73-win season, the Warriors have since passed the Bulls in estimated worth in the past year.READ MORE: Chicago Weather: A Sunny Start
The Celtics check in at fifth in value at $2.2 billion. The average franchise is worth $1.36 billion, per Forbes.READ MORE: Hegewisch Woman Furious After Someone Pepper-Sprayed Her Dogs Through The Fence
The Bulls have led the NBA in attendance in each of the past seven seasons and currently top that list again this year, though there has been a noticeable uptick in no-shows at the United Center as the Bulls are 27-29 and have produced an inconsistent on-court product.
The worth of NBA franchises has skyrocketed in recent seasons in large part because of a massive new league television deal that went into effect for the 2016-’17 season.MORE NEWS: Chauncey Spencer II Takes To The Road With Stories Of African Americans In Flight, Including A Stop In Chicago