CHICAGO (CBS) —  You’ve heard of Black Friday, Small Business Saturday and Cyber Monday.

A new notable shopping day is now part of the mix. Today is Pawn Friday.

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It comes from the tech startup Jordan Birnholtz is the co-founder.

“We have an online marketplace where consumers can post items that they’re trying to sell or buy to and from pawn shops,” said Birnholtz.

He said more than a thousand pawn shops across the country and a number in the Chicago area are taking part in Pawn Friday.

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“In general, we’re discounts of anywhere between 20 and as much as 40 to 50% off,” said Birnholtz.

The pawn industry has gone through an evolution of sorts as it attracts mainstream customers.

“That’s absolutely true. I think that’s partially because of TV shows like “Pawn Stars,” said Birnholtz.

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Participating shops can be found by searching zip codes on