In response to the complaints, the card is being pulled from about 900 Target stores.
“We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores,” said a spokesman for the retailer, which operates more than 1,800 stores nationwide.
“We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”
American Greetings said that the discussion wasn’t taking the wording inside the card into account, saying the copy makes clear that the card was “created for, and addressed to, a loving husband.”
“However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating,” a company spokesperson emailed.
“We have notified our store merchandisers to remove the card from all retailer shelves and apologize for any offense we’ve caused,” said the spokesperson.