CHICAGO (CBS) – Spending on political ads spiked in the final days of the campaign, surging to $2.8 million a day in November, TV industry sources say.
For TV watchers, the deluge of political ads was a lot more than they saw in the previous month, when average daily spending was around $1 million.READ MORE: Chicago Weather: Mostly Dry Weekend
The spending caught the experts by surprise, with the late tsunami spent on state legislature races.READ MORE: Adam Toledo Police Shooting Video: Little Village Activists Want Mayor Lightfoot, Police Supt. Brown To Resign
Sources say, House Speaker Mike Madigan and Senate President John Cullerton unleashed a boatload of cash to support Democrats.
And the Liberty Principles PAC run by radio host Dan Proft and funded businessman Richard Uihlein, spent heavily to support conservative Republicans.MORE NEWS: What We Know About Officer Eric Stillman, The CPD Officer Who Fired The Shot That Killed Adam Toledo, 13
Both sides waited until late in the campaign so their messages didn’t get drowned by ads from the governor’s race between Bruce Rauner and J.B. Pritzker.